How to Build a Successful Tech Business From Scratch
A successful business doesn’t have to be built around an outstanding idea; rather, it needs to provide a solution to a real problem, and to differentiate itself enough to stand out. With 9 out of 10 start-ups ending in failure, it’s crucial for young businesses to be familiar with the steps required for sustainable growth. Effective young companies need to use their start-up status to their advantage, recruit and retain the best talent, and create an engaging work culture in order to build and grow.
There are cases where a start-up is launched on the back of discovering a completely new problem that has never been tackled before. However, most successful unicorn companies have developed by solving an existing problem from a new angle, or simply by servicing an existing market better.
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