2025 IDC MarketScape Report
Quantexa named a Leader in the 2025 IDC MarketScape for Worldwide Customer Analytics Applications*
Customer relationships have evolved from straightforward, predictable interactions into complex, dynamic journeys shaped by digital innovation and rising expectations. The 2025 IDC MarketScape for worldwide customer analytics applications explores how organizations are strengthening their customer analytics strategies by integrating generative AI and AI agents to remain competitive in a rapidly changing landscape.
* Source: IDC MarketScape: Worldwide Customer Analytics Applications 2025 Vendor Assessment (doc #US52040525), August 2025
This report is essential for organizations looking to:
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Transform unstructured data to be ready for AI-driven customer analytics.
- Effectively measure value using outcome based metrics that connect customer analytics capabilities to business results.
- Adopt AI-enabled customer analytics as a pillar for customer experience transformation.
Why download this report?
Get critical insights from 2025 IDC MarketScape vendor assessment to help you evaluate the best analytics applications platform for your organization. The report covers:
An in-depth profile of Quantexa.
How Quantexa’s Decision Intelligence platform enables organizations to make trusted, confident decisions.
The use of AI, data, and analytics to deliver actionable insights.
How Quantexa's Customer Intelligence solution helps organisations acquire, grow and retain high value customer relationships
The role of entity resolution and graph analytics in building a “contextual fabric” for decision-making.
Download IDC MarketScape Worldwide Customer Analytics Applications Vendor Assessment excerpt to explore why Quantexa was recognized*.
*IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go‑to‑market and business execution in the short‑term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3‑5‑year timeframe. Vendor market share is represented by the size of the icons.
A leader in decision intelligence platforms
Quantexa named a Leader in the IDC MarketScape: Worldwide Customer Analytics Applications 2025 Vendor Assessment, which we believe is a testament to our continuous innovation and growth. Our platform is designed to meet the increasing demand for automated, contextual decision-making, helping organizations solve their most complex data challenges.
Why Quantexa?
Quantexa has demonstrated success in industries such as financial services, government, and telecommunications, where decision-making requires transparency, accuracy, and scale.
Data unification
Our platform excels in unifying data from disparate sources, creating a comprehensive, real-time, 360-degree view of your business.
Contextual decision-making
Leveraging best-of-breed entity resolutions and advanced knowledge graph technology, Quantexa provides a unique, contextual layer of insight, visualizing complex relationships and strengthening AI-driven decisions.
Empowering the enterprise
Quantexa improves productivity by automating and augmenting with AI with tools like Q Assist, enabling stakeholders to query data naturally and make informed decisions with confidence.
Driving efficiency and automation
Our platform’s automation capabilities streamline decision workflows, driving operational efficiency and reducing risk, all while enhancing transparency and control.
