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How to Activate Your Data Estate: The Quantexa Contextual Fabric
In the complex landscape of data-driven organizations, Quantexa’s contextual fabric bridges the gaps between data management, analytics, and business insights.
Today’s enterprises are navigating a maze of data silos, competing messages, and fragmented tools. Data management, data science, enterprise architecture and end-user/ line of business teams and communities can be quite distinct. They use different tools and programming languages serving their distinct roles and interests in the enterprise pipeline.
On one hand, data management people focus on storage, governance, data quality, coverage, through databases, data lakes and lakehouses, data meshes, warehouses and data fabrics. As data management normally comes with a hefty price tag, there are many vendors competing with similar messages, which, to a data scientist or analyst, can feel like a cacophony of noise. It’s one thing for a vendor to provide more and better data, but how the receiving organization uses that data matters just as much.
On the other hand, data scientists and analysts work quietly away, the former with their Jupyter Notebooks typically building and running models and analysts working in Excel and dashboard environments. In both cases, data services the end goal of the model or analytic. The data is a means to an end, but data consumers need the assurance that data is correct, useful and accessible. That is a mandated requirement in the regulated industries, where regulatory agencies strive for accuracy and transparency through compliance. However, whether regulated or not, technically and culturally it can be difficult. With data scientists and analysts so focused on model types and methodologies, or displaying key trends, delving into the data calibrating the model can get forgotten, the garbage in, garbage out problem.
Then business teams want to use data and models and/or analytics to draw insights that help them be more productive and take less risk. One example could be a churn prediction model which assesses current customer profiles centered on data stored in in-house databases to score risk that they might move to a competitor. Meanwhile a customer intelligence model might draw from external data sources to provide insights into competitor tactics and determine opportunities to find new customers.
In short, a critical enabler to creating business value is analytics. Data without analytics is like the proverbial noise in the forest when there is no one there to hear it. If no one hears it, then the noise may as well be silence. The same is the case in deriving intelligence – it’s not a case of just data or just analytics. Both matter when it comes to helping marketing teams understand churn and opportunity, risk managers assess lending or insurance risks, and fraud analysts score suspect fraudsters.
Introducing the contextual fabric
Quantexa has long sat in this space, between the data, analytics and business planes, helping construct accurate data that underpins and empowers AI, data science models and data analytics. In turn, this surfaces critical insights to the right people where they need it in the context of their day-to-day operations. This could be through scoring risk or opportunity candidates, populating a user interface app that augments your decisions, an automated online transaction monitoring application that can deliver alerts, or simply populating a spreadsheet with insightful data.
Quantexa's contextual fabric fills this gap. It provides unifying, accurate, knowledge-infused goodness that uses and feeds back into data management, science, analytics and business workflows. At its simplest, a contextual fabric is a versatile real-world view of connected data enriched with contextual information to support enterprise-wide data utilization and decisioning.
Digging deeper, the contextual fabric supports and augments both operational and analytical use cases. Its centralized, knowledge-enriched approach to data management creates a connected enterprise, powering AI and analytics applications with enriched context. In this way, the contextual fabric connects and unifies data across business units, incorporates relevant business meaning and knowledge, and improves the quality of data products and analytics to drive better decision-making across the organization.
Isn’t a contextual fabric a data fabric?
Contextual fabric and data fabric are related but different. A data fabric carries many definitions. For many, it is a technology-centric data management paradigm, as opposed to a cultural paradigm of, say, a data mesh. One of several Gartner definitions states “a data fabric is an emerging data management and data integration design concept. Its goal is to support data access across the business through flexible, reusable, augmented and sometimes automated data integration.” Data fabric, then, for most, prioritizes data unification and management.
Enterprises and critical organizations, though, need more than *just* data management. They need impactful analysis, models, and context to inform intelligent – automated or augmented – decisions. The contextual fabric, then, for its part, drives deeper into the business, elevating quality and knowledge into data analytics, AI and impactful decision-making. The contextual fabric can co-exist with a data fabric, but also any relevant data management strategy.
Fuelling smarter business outcomes
As organizations continue to evolve in a data-rich world, the need for a seamless connection between data, analytics, and business insight has never been greater. Quantexa’s contextual fabric enables enterprises to go beyond traditional data management by creating a unified, contextually enriched view of their information. This approach empowers everyone from data scientists to business leaders to make faster, smarter decisions, driving real impact across the organization.
