Over years of data collection, your company’s volume of data will have grown exponentially. But most of that data is collected by multiple applications, often resulting in duplicate entries in siloed repositories.

 

This makes getting an accurate, timely view of the data your organization relies on to operate a challenge. Without a way to deduplicate records and accurately chart data, individual entities—like customers, vendors and related parties—can’t be properly understood and analyzed.  

 

While many organizations have the data required to make better operational decisions, what they lack is the technology needed to manage and harness its value. In this explainer video, discover how applying context could be the answer.

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