Unifying CRM Data for Enterprise-Scale Intelligence in Microsoft Fabric

Most large organizations rely on multiple, disconnected systems for customer data—Salesforce, Dynamics 365, Marketo, ZoomInfo, and more. While Microsoft Fabric and OneLake have made huge advancements by providing a single access point to your entire data estate, aggregation alone doesn’t deliver business value.

The real challenge—and opportunity—is the last mile: converting fragmented, siloed records into trusted, actionable intelligence. Achieving a true 360° view of contacts and accounts requires more than centralizing data; it demands context, enrichment, and precision matching to create a unified foundation for analytics and decision-making.

Enter Quantexa Unify on Microsoft Fabric.

As a native Fabric workload, Quantexa Unify transforms fragmented data into a single, connected view across your sales and marketing ecosystem. This enables advanced analytics, accelerates decision-making, and empowers teams to deliver personalized engagement at scale—all within your existing Microsoft environment.

In this technical session, experts from Microsoft and Quantexa will demonstrate how to:

• Resolve and reconcile complex data across Salesforce, Dynamics 365, Marketo, and enrichment sources like ZoomInfo—creating comprehensive, deduplicated 360° views of accounts and individuals.
• Embed intelligence directly into Microsoft Fabric, enabling analytics teams to deliver insights where business users need them most.
• Operationalize entity resolution and data matching as a repeatable, instant-on capability, turning what was once a specialized, resource-heavy process into a standard feature of your data platform.